A trademark is a unique mark or sign that represents a business, and it is used to distinctively identify a company from another and build its credibility among consumers. If one does not register its trademark, brand name, logo, punchline etc., then an imitator cannot be stopped from confusing the public by using the same or similarly deceptive name or mark, which may result in financial and economic loss to the business in the long-term.We always advise our clients to recognise all the IP Rights in form of trademark and register every Mark, Brand Name, Label, Product Name, Logo, Punchline and the Domain Names as the trademark in India for an effective remedy in case of misuse by any other person.
Any word, name, device, label, numerals or a combination of colors that can be represented graphically (in a paper) can be registered as a trademark. The trademark to be registered must also be distinctive for the services or goods for which it is proposed to be registered.
Trademark registration provides protection of brand name or logo or business name. Copyright is the protection of original works of authorship.
Registered trademarks are valid for 10 years from date of filing. Prior to the end of the validity, the trademark owner can file for renewal to keep the trademark protection current.